my professional experience
Since beginning my career in the design industry, I have thrived in companies that have given me the freedom to develop myself not only as a creative professional, but also to grow at a personal level. I believe that this is something that is important to have throughout my career.
Through training and research, I have developed my skills as a designer.
Learning the latest tricks and techniques, ensure my designs don’t feel dated. I can then implement the newest trends or media when creating something on my own, in a team, or providing the creative direction for others to create.
Through travel and cultural experiences, I have developed my skills as a conceptor.
Incorporating the experiences I have gained from doing something I love, these into my creations, adjusting as necessary to suit the targeted audience. It’s a fantastic feeling when you get it right, and it’s also quite addictive.
Key Skills
- Graphic Design
- Art direction
- Presentation design
- Video concepting, scripting and editing
- Creation of brand guidelines for international campaigns and local markets
- Design within strict brand guidelines or pure conception
- Work with short deadlines and tight budgets
- Prioritise and manage day-to-day projects for myself and external creatives
- Design for multilingual and multi-channel companies
- Collaborate with internal and external vendors worldwide
- Strong research, evaluation, reporting, and presentation skills
Technical Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premier Pro
- Adobe Dimension
- Adobe Character Animator
- MS PowerPoint
- MS Word
- Word Press
Creative Lead
Deloitte (Consulting)
Dec 2019 – Jun 2023
As Creative Lead, my role was primarily telling (and selling) a story visually. From overall concept to individual illustrations, everything I created reflects and enhances client need and Deloitte’s brand, delivering ideas which were new, unique, and compelling. Some examples of campaign ideas I had that were outside of the Deloitte norms included; taking photos of mini figurines to be used as personas in a bid with IKEA, using my drone to take images and footage of the Deloitte office in Finland in a bid for KONE (which has KONE elevators installed), creating comic book style graphics for a bid with an international paper manufacturer (very un-corporate and unique for Deloitte at the time).
Early on in this role, I had also completely refreshed and redesigned a key element that Deloitte used when approaching a potential bid, prompted by the challenge of COVID. I took a rather unimpressive corporate workshop and rebuilt it in an unorthodox way, using bright colours, off brand graphics and random trivial interludes, I was able to help make these 4-hour meetings into something that would keep the attendees attention. My methods were quickly taken up by the rest of our team across Europe. I was also asked to apply the same treatment to other client facing workshops in different departments.
check out some examples below
A series of photos of mini people that I took to use in a winning bid for IKEA.
A series of printed material for an onsite workshop for a mining equipment corporation
A number of different examples of graphics created due to workshops having to be online
Senior Graphic Designer
iP2 entertainment
Feb 2018 – Nov 2019
Create high value presentations within tight deadlines to be used to sell iP2 Entertainment’s multi-million-dollar facilities across the globe. Creation of multi-lingual signage, packaging and on brand collateral for use in these centres, both in print and digital form. Development of designs which were unique yet recognisable as within the same brand and product set.
Working closely with clients such as Mattel (Barbie, Hot Wheels & Mega), National Geographic, Ducati, Real Madrid, and DreamWorks (Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, The Croods).
check out some examples below
Compliance signage designed for the Mattel Family Entertainment Centre
A set of decorative stickers used in the retail section of the entertainment centre
Art Director
TPV (parent company of AOC and Philips monitors)
Jan 2016 – Dec 2017
Leading creative direction across three brands: Philips, AOC (business) and AOC / AGON (Gaming), supporting a team of over 100 business development professionals across Europe and the UK, using a combination of in-house and external agencies. This extensive role involved a range of mediums including animation and live video, international product launches, development of style and branding guidelines, as well as design and installation of high traffic booths at IFA (Berlin) and Gamescon (Cologne).
check out some examples below
Some examples of what I had designed for Philips monitors. Including digital, print and animated examples
Videos I had conceived, and art directed, for the gaming line of monitors.
Key visuals created for the range of gaming monitors
Campaign conceived and created to launch the partnership between AOC and Studio F.A. Porsche
Creative Design Lead
Staples (Europe)
Feb 2018 – Nov 2019
Following acquisition of Corporate Express by Staples, my role as Creative Lead required design oversight of of all Staples’ printed catalogues, product packaging and the web banners across Europe. I was also asked to assist the head office in the USA with the development of the European brand guidelines,
On top of the standard graphic design elements, I was also engaged to design across a range of mediums such as product, packaging and displays. This included many things such as:
• Designing a range of laptop bags,
• Designing a range of staplers and punches
• Ink cartridge packaging
• In-store displays and dispensers
check out some examples below
A collection of items I created while at Staples including packaging, products and an animation.